High-Converting Landing Page Examples from 2019 and 2020
Landing pages are one of the most effective ways to convert people to new customers. They create legitimacy for your brand and encourage people to submit contact information they otherwise wouldn’t give you. If built correctly, they can be lucrative ways to improve your ROI. Creating effective landing pages is a fine art, though. You need keen attention to clean detail and a strategy for collecting information. Before you start your next campaign, review these high-converting landing page examples from 2019 and 2020 to potentially boost your conversion rates. What is a landing page? Landing pages have a specific purpose: You want to collect email addresses or customer information in exchange for the expertise and insight you offer. You can use lead-capture forms or pop-ups to request information like email addresses, names, and interests. With this information, you can more effectively target the right audience. And you can use this information to segment your email list, which can have a significant impact on your email performance metrics. There are a few approaches to the type of content you can use in a landing page, including: App downloads: whether you’re in the business of creating apps or just have one for your business, this is an effective way to drive new subscribers and downloads. Community membership: encouraging discussion is a critical aspect of some businesses, and you can use a landing page to offer membership to your online community. Course enrollment: it takes a lot of work to create courses and certifications, but you can increase your enrollment by using landing pages to collect student information. eBooks or whitepapers: sometimes you might have more knowledge about a topic than a blog post warrants, so you can use a landing page to give people access to eBooks or whitepapers you write. Email newsletters: while eBooks and whitepapers are great options, you can also use your blog content as a landing page to drive subscribers to your email newsletters. Event registration: registering for an event almost always requires some contact information, which is why a landing page is almost necessary for a successful event. Free trials: regardless of whether you offer products or services, you can use a landing page to collect information for product demos or free trial subscription offers. The key thing about landing pages is that you want to offer something to your audience to encourage them to give you their information. How can landing pages boost your marketing campaigns? You don’t just want to create a landing page and let it sit. You need to share your landing pages to generate site visitors and interest in what you’re offering. That’s why you need to create an actual campaign around your landing page. What impact does a landing page have on your marketing efforts, though? Landing pages can create real benefits for your business, like: Lead generation: the number of landing pages you build is key. Increasing your site from 10 to 15 landing pages can increase the number of leads you get by 55%. Having 30 or more pages can give you seven times the leads as having fewer than 10 landing pages. Conversion rates: while the average conversion rates for landing pages in all industries is 2.35%, you can improve conversions by 300% by correctly targeting and testing your landing pages. » Read More
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