UX Audit: How to Improve your Product by Doing a Review
UX audit, otherwise known as UX review, is an invaluable asset to a business’s success. It’s a procedure that’s relevant for both aspiring startups and established companies. Imagine that you’ve put out an excellent product that has been serving its users impeccably for quite a while. But there comes a time when your growth stagnates and engagement is down. It’s natural for companies to make small tweaks to their apps and sites throughout the years. At some point, however, you realize that your product no longer delivers a cohesive experience. This is the right time to conduct a user experience review. Today, we’re going to explore what a UX audit is and how it can transform your product. Furthermore, we’re going to look into what you should expect from one — and if you even need one at all. Let’s dive right in. What is a UX audit? This process allows companies to identify usability issues and their solutions. Its goal is to locate areas in the user’s journey that cause unnecessary friction. This is especially important for startups because they are generally blazing new trails. To ensure that their innovative products gather a broader acceptance, they need to be usable and intuitive. Essentially, such reviews are necessary to answer seemingly basic but crucial questions like: Where do users experience excessive friction? Where do users most often abandon their journey? What causes the frustration that makes them abandon the journey? What is the nature of that frustration? Do they dislike something or simply need more information? An UX review also tackles a series of smaller, more focused issues. The good part is that you can ask the team of auditors to pay special attention to specific parts of your product. As a result, it provides you with in-depth insight in minute but vital details that can help you better your product. Recap: A UX audit allows companies to identify their products’ major and minor usability issues. What is the value of a UX audit? Obvious benefits aside, we should treat such reviews as a mandatory step in a product’s lifecycle. Poor user experience is a costly affair. One of the most widespread reasons to invest in UX as a company is ROI. Many reports show staggering returns on usability expenses, and there’s a good reason for it: Nobody wants a poorly designed product. The cost of bad design can be staggering. You end up losing users and invest more time and money in designs and redesigns. It’s also worth mentioning that a poorly designed site or app will have low sales, CTRs, and so forth. Audits are an inexpensive solution to a costly problem. A study published by Forrester indicates that businesses that invest in UX enjoy a broad spectrum of benefits. They have lower customer acquisition costs, greater retention rates, and higher market shares. “When compared to their peers, the top 10 companies leading in customer experience outperformed the S&P index with close to triple the returns. […] [E]very dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.” [Source] Recap: UX audits are a relatively inexpensive way to solve costly usability issues. What does an audit consist of? To assess the quality of user experience, » Read More
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