Top UI/UX Mistakes to Avoid

Top UI/UX Mistakes to Avoid

www.hiddenbrains.com hiddenbrains.com2 months ago in #UX Love50

UX is often dubbed as an effective way of connecting prospective users to a business — all the touchpoints from marketing, sales, development to distribution channels. In today’s highly competitive business scenario, “user experience” provides the way for relevant and meaningful interaction with an end-user. It is important to understand everything from the overall look to its response when users interact with it and how it aligns into people’s everyday lives. Similarly, there are success stories about UX connecting a consumer to a business — all the touchpoints from marketing to product development. It is essential to partner with a professional UI/UX design company to ensure that you avoid roadblocks associated during the design process. UI/UX Mistake 1 Creativity is placed above usability Many UI/UX designers fail to strike a balance between usability and creativity. Very often in the bid to satisfy creativity, designers compromise on critical features. Designers often fail to strike a balance between creativity and usability. While aesthetic elements are essential with creative graphics, intuitive animations and high-resolution images, functionality is also important. Users want easy-to-navigate sites. Similarly, your website should not solely focus on functionality to the point of compromising on creativity. After all, your site needs to appeal to users and grab their attention. Sites need to strike a balance, or else users will search elsewhere. UI/UX Mistake 2 Not Waking to the Importance of UX Writing Ever heard of UX writers? No. Well, you are on the path of making the most common mistake. Content is the essential aspect of the website, forming the basis of user experience. It is not just about dumping design with Lorem Ipsum hoping that the final content will later replace this content. Sadly, content is often an afterthought ignoring the need for a dedicated wordsmith in the design team to ensure that the product or web application is designed with a clear and consistent content strategy in mind. Whether it is CTA buttons, error messages or any text on the user interface, it’s important to note that UX writers are an integral part of the design team, conducting user research to establish the soul of the brand. UI/UX Mistake 3 Not going device agnostic It was about going online in the early nineties. Later it was about the mobile-first approach. UI/UX designers need to build device-agnostic experiences. When it comes to immersive user experience, consumers require the much-needed freedom to choose and flexibility to switch between devices such as a smartphone to laptop to voice interaction. Device agnostic design takes into account the entire user journey focusing on several touch points such as (smartphone, wearable, tablet, smartwatch and more). If a UX designer fails to understand different touchpoints right from customer’s interest in social media ad to buy a product, researching features on smartphone, switching to laptop for seamless payment to actually downloading an app to check the progress of your order on your smartphone, there is no chance of success. Today’s savvy customers need consistent experience throughout the buying process. Designers must learn consumer expectations to change their approach to UX design. UI/UX Mistake 4 Unappealing CTA CTAs have the power to enhance conversion ratios dramatically. If a designer ignores the power of CTA, disaster awaits. All elements right from color to copy of CTA should have the power to attract user attention. Color: The color of the CTA button should stand out from the background and grab a user’s attention.  » Read More

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2 Comments

  • Daniel says:

    As the number of internet users is skyrocketing, with that it has become very important to build websites and mobile applications which can offer a great experience and easy to use. Always remember, you are designing it for the users, who may not think in a similar way. Using a bit of research and strategy while designing helps UX and makes it a lot easier to understand the target audience. Every designer makes a mistake, but what matters is to identify them and fix it as soon as you can. So, all the designers should avoid common mistakes mentioned above in order to keep a high rate of user engagement.

    Daniel

  • Priscilla says:

    As per the suggestion of top Mobile App Development Company, if your app is flooded with loads of elements unnecessarily, user’s attention gets diverted from your app.

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