The 8 Commandments Of UX
Credits Photo by Amélie Mourichon Understanding what users want has always been important. In today’s world, being able to design in a way that matches users’ needs is a critical skill and not just a “nice to have” for many companies. It’s no wonder that Brands are constantly looking for talented UX designers that can create a positive experience for the people using their platform. Whether it’s an app, a website or a dashboard, User Experience defines how people interact with your company. Now, it’s more important than ever to be on top of your UX game. That’s why we’ve got your back. User Experience is a broad category. This got us here at Vectornator thinking. If we had to tell someone the most important things about UX Design, what would we say? What would be ignored? The results are really interesting. Of course, we also have to give a shout out to the amazing Dieter Rams and his 10 Principles of Design. Inspired by Rams, we’ve compiled a list of what we believe are the key things you need to be familiar with. Here are the 8 UX Commandments that every designer should know! 1) Know your audience Demographics by Edmond Boey You need to know who you’re designing for. The considerations that need to be made when designing for your retiree uncle who likes to hunt are for sure going to differ from designing for Gen Z. It’s not just age that you need to take into account though. What does your target user do? Are they a corporate executive? Are they a high school student? What about gender? There’s a lot of questions that need to be asked. That’s why it’s crucial to narrow down your target demographic. Your audience is going to be one of the fundamental drivers of how you design. So, don’t blur the lines between different user groups. 2) Don’t Build On Assumptions Mistakes by Deniz Günsav It’s so easy to get caught up in our own minds when designing. UX designers fall into this trap quite often. We can get over-confident about what we think we already know about the user. Then, through a series of iterations, a user journey is created that doesn’t meet the user’s needs. Great job. You’ve built on assumptions. Learn how to put your assumptions aside, do research, and ask the right questions. Having this proactive approach will make your UX loved by users and your work indispensable. 3) What people say and what they do can be totally different. User Testing by Eduards Balodis This flows perfectly from the previous point. When designing for UX, just asking the users is not enough. That may be weird to hear. Right? If I’ve already asked the user what they want and how they ideally like to experience something, I’ve cracked the case! Well…not exactly. What users say during interviews and surveys can vastly differ from what they actually do when they get their hands on the app or platform. That’s why you shouldn’t just listen to their words, but also take note of their actions! What do they immediately go towards, what confuses them? Which screens do they spend the most time on? Study their behavior and then improve the UX. » Read More
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