How I Used my Product Skills to Increase Revenue from a Side Project #UX

mobilespoon.net
5 months ago
How I Used my Product Skills to Increase Revenue from a Side Project

Trust plays a critical role when purchasing products online, but trusting the brand is not enough when booking a vacation or even ordering a massage at home, as the supplier in these cases is not the brand itself. 93% of consumers use online reviews to support their purchasing decisions; they seek for reassurance, a social proof that the product or service they plan to order is indeed the quality they expect it to be. Rating and review systems are expected to be accurate because they are based on high volumes, however, as we learned over the years of operating our marketplace for beauty and lifestyle services – this is not always the case. The problem When we started Missbeez, we knew we were dealing with a sensitive business.Haircuts, makeups, massages, even nail treatments – those are all personal treatments, and therefore our customers were concerned about who’s coming over, their work…

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