UX analysis of HBO Max: the worst-rated streaming service
HBO Max; another streaming service battling for your attention. And although they have a catalogue of content that people love—like Game of Thrones—their app is the worst-rated across both the Apple and Google app stores. Review on IOS: “Content is great, app is embarrassing” From what I can tell, that quote is fairly representative of the public consensus—backed up by more than 30 million ratings, across the 8 major streaming services. Here’s how they compare: Apple store ratings Avg. rating /5 Google Play store ratings Avg. rating /5 * This Apple TV result appears to be a mixture of biased ratings, and genuine compatibility problems with unusual Android devices. What’s interesting though, is that despite surplus user feedback condemning the app, the overall experience is actually quite good. Instead, as you’ll see throughout this case study, the app suffers from poor UX judgement, a lack of finesse and a focus on style over function. And without that specificity, product managers may be overwhelmed by the volume of negative feedback. Here’s exactly what’s wrong, and what you can learn from it. Case study Subscribe to the newsletter and never miss a future case study. » Read More
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