User Persona Examples for SaaS Products
Creating user persona is key to reach effective target audience for product and service design. User persona examples in UX will illuminate your path to create perfectly optimized Saas products. What is a User Persona? In the digital age, audiences are demanding user-oriented products. To respond to this kind of demand, you need to know who your users are and what they like. Even if your SaaS product addresses users from different backgrounds, there have to be certain common points. User personas, also known as UX personas, are the characters, which will represent the pattern covering these points. How to create User Personas Creating precise user personas is not an easy job. You have to make tons of research on your real potential customers, gather the information you collected, pick out common points and then carefully define your user persona. The key point in creating a user persona is working with real people. As long as your personas are based on actual human beings, your product will continuously gain new customers. For more information on how user personas are created and what the key points of doing so are, check out our article How to Create User Personas. Typical user persona examples If you are new to creating user personas, these user persona examples will help you at the starting point of your SaaS product design. Persona 1: John, an entrepreneur Name: John Shaw Occupation: Owner of a bookshop, self-employed Demographic: 34 years old; Lives in New York; Married with 2-year-old child; Has a middle-income level; He changed his occupation 3 years ago after getting married. John’s story: John was working for a global company and did not have much leisure time as his work was taking too much time. To start a family, he decided to quit his job and invest his savings in a bookshop, which has been his dream since his university years. All he wants to do is being able to maintain his bookshop. What challenges John: John is not great at accounting and he is getting lost while following the money he spends and earns. How much profit he makes at the end of the month is the biggest question he needs an answer to. He has to spend a long time to make an efficient analysis. And he quitted his corporate job to spend more time with his family. What John needs: John needs a product that will handle the analysis of his income. He is looking for an easy-to-use product that enables him to see how many books he has sold, how much money he has made, how much money he has spent, which category and title is the best seller of his shop. This product must give precise results and shorten the time he spends on managing the shop. His popular quote about his needs: “I have forgotten to take notes about today’s purchases, AGAIN!” Persona 2: Catelyn, a Customer Success Manager Name: Catelyn Brown Occupation: Customer Success Manager Demographic: 29 years old, Lives in London, UK. Married, Has a middle-income-level, Catelyn’s Story: Catelyn is the customer success manager of a software company that provides customers with investing and trading tools. But their customers have a hard time understanding their tools and this situation affects their business. As this problem is Catelyn’s concern due to her position, her boss requests an immediate solution to it. Catelyn is ready to prepare an onboarding process which will help their customers understand the use of the tool. What Challenges Catelyn: A customer onboarding process requires a lot of coding and designing. And both these parts…
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