There's Now a Free Font Based on Climate Strike Hero Greta Thunberg's Handwriting #Typography

fastcompany.com
6 months ago
There's Now a Free Font Based on Climate Strike Hero Greta Thunberg's Handwriting

Over the past few weeks, teen environmental activist Greta Thunberg has been heavily featured in the news for her commitment to raising awareness about the perils of climate change. While her voice has been heard around the world for more than a year, this month’s Climate Strike saw activists echo Thunberg’s hand-drawn message (and even her likeness) on thousands of protest signs around the world. Now, a team of creatives has even converted her handwritten lettering into a downloadable typeface. Move over, Helvetica; enter: Greta Grotesk. This font, based on the 16-year-old’s bold lettering—which became iconic through a sign she brought to the solo climate strike she initiated in 2018—is an all-caps typeface with a limited set of numerals and special characters. It was designed by former creative director and SVA instructor Tal Shub, along with a team of collaborators from his climate-focused design company Uno. The group was inspired by Greta’s…

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