Guide into Types of UI Copy for Mobile and Web Interfaces
Quality copy is a key part of a successful user interface performance. Text and visual components mutually support each other creating the sufficient design and user experience of a product. Some may associate UI copywriting only with the long block of text such as in blogs or informative pages, but it’s just a tip of an iceberg. A new article provides a guide to different types of copy applied in user interfaces and shows UI copywriting examples. Restaurant App What’s UI copywriting? In our previous articles, we’ve already touched upon the topic of copy in UI. To remind, copywriting for web interfaces and mobile apps involves the creation of text content both small and big. Each word applied in a user interface is an inseparable part of a layout and plays its role in the user experience of a product. Effective copy content improves the usability of the apps and websites as well as encourages people to interact with the interface. To create an appropriate UI copy, designers need to master additional skills and knowledge since the field is quite complicated. Also, it may be good to engage a professional copywriter or technical writer in the creative process to make it faster and more productive. Today we want to give an insight into the different types of copy as well as provide some tips based on UI copywriting best practices. Forest Camping Website Information copy Headlines A headline is a large, bold word or phrase that users usually notice first in any interface. Headlines deliver and emphasize the key informative message of a page. Headlines should be catchy and short so that they could quickly draw users’ attention. The results of the research published by Buffer, the popular social media sharing platform, showed that the perfect length of the headline is 6 words. Moreover, headlines need to be meaningful in order to inform users about the theme of the content of a page or screen. To provide a better understanding, it’s good to support a headline with other visual elements such as photos. Agriculture Holding website Subheaders Subheaders are brief and concise phrases that help users quickly scan text so that they could understand if they are interested in it. The headlines can give only a summary of the theme or message of the whole page while subheaders mark out the core points in separate sections of text. To create proficient visual hierarchy, designers usually chose smaller fonts for subheaders than for headlines. Still, they need to be bigger than the rest of the copy for fast scanning. Also, it is recommended to make subheaders fonts bold so that they would look prominent among the other text. Cryptocurrency Report landing page Body copy Body copy is usually a part of text providing description or further information placed in a compact block, usually under a subheader or a headline. Traditionally, body copy applies thinner and smaller fonts, sometimes presented in italic for even more prominent visual contrast. There is no unified opinion about the best length of body copy. Some content creators claim that long copy is more informative and serious-looking, while others declare that only short copy is effective since users never want to read too much. However, to achieve an efficiency of the text, » Read More
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