Top Homepage Design Practices for More Conversions
Your website’s homepage is the forefront of your business. It could lure people in or scare them out of your store. This is the place where you introduce your products, explain how they can help people solve their problems, gain people’s trust and ensure them that you’re the business they need to work with, help them deal with their uncertainties, etc. If you already don’t have a strategy to address all these in your homepage, you’re basically missing out on a lot of growth potential. Your visitors are passively visiting your homepage and you’re missing out the opportunity to capture them as leads and increase your conversions. Here are some practised to optimize your homepage and increase homepage conversions: 1. CTA’s above the fold There’s always been a debate on whether you should include your most important CTA’s (call to actions) above the fold or below it. It seems quite logical to note that people see above the fold first and so it should have more influence on them. However, some marketers argue that people tend to scroll through the page (especially on their mobile phones) and the notion of above the fold might not be that relevant these days. They tend to look for CTA’s below the fold where they scroll down to find more information. However, according to a study by Nielsen Norman Group, people view the 100 pixels above the fold 2 more than the 100 pixels below the fold. This is the heatmap that the study presents to back its claim: Red dots are the places people look at the most. Yellow dots are the places people looked less, and white dots are the places people paid almost no attention to. So obviously marketers defending the above the fold notion have something to say when it comes to data-driven research. This has a strong message for marketers: If you want the most important elements on your page to be seen and clicked more often, you need to place them above the fold where people pay the most attention. One of the most important elements of a home page is the call to actions (CTA’s). Some buttons with texts asking you to do a specific action such as “subscribe”, “read more”, “buy now” or any other action. You need to use these CTA’s to trigger people to do the action you desire the most from your visitors. If you need your visitors’ email addresses for email marketing, it’s a good idea to offer a lead magnet and use a “subscribe” button to ask for their email address in exchange for your lead magnet. If you want them to read your blog first and get to know your thought process, it’s good to use a “read more” CTA button. The point is to have the maximum visibility and effect on your readers, you need to insert your most desired CTA right above the fold. 2. Various CTA’s Now that you know the importance of CTA’s in a home page, it’s a good idea to consider whether you should only include one specific CTA with only one intention in your homepage, or you should include various CTA’s with different goals in it. It makes sense that using only one CTA will make the decision-making process way easier for your visitors. If browsing our Joomla templates inventory is the main action we want our visitors to do why not only one CTA to ask people to do it without adding other CTA’s to divert them from the main action we want them to do. » Read More
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