The Serpstat Review: How to Take Your Website to the Next Level
Reading Time: 6 minutes When it comes to SEO tools, several niche leaders come to mind in a matter of seconds. Well yes, we all know about Moz and Ahrefs, and they have proven to be effective. That said, it doesn’t mean we shouldn’t pay attention to younger platforms that appeared on the market a few years ago as young doesn’t mean worse. Young means innovative, enthusiastic, and motivated! It this post, we’re going to take a closer look at an SEO tool called Serpstat, its top features, perks, and downers. About The Serpstat Platform Serpstat is an all-in-one SEO platform for SEO, PPC, and Content Marketing specialists. It consists of 5 tools: Keyword research; Rank tracking; Competitor Analysis Backlink Analysis Site Audit These 5 tools, in turn, have a bunch of additional features and facilities. View post on imgur.com Serpstat is designed to collect data on a specific domain, URL or keyword, which is necessary for website promotion and optimization, as well as for monitoring the effectiveness of competitors’ marketing strategies. The tool helps to automate and speed up the workflow of Internet marketing specialists from all over the world. Currently, Serpstat Provides: The data for 18 Google regions including United Kingdom, USA, Canada, Australia, Germany, France, Spain, Italy, Brazil, Ukraine, Russia, Kazakhstan, Bulgaria, South Africa, Lithuania, Latvia, Belarus, Netherlands. For Google US it provides 155 889 973 keywords for keyword research, 20 092 896 keywords for competitive analysis, 347 020 168 search suggestions, 59 430 083 domains, 17 238 530 ads. Today, more than 95 000 people use Serpstat. They make about 5M requests every month. The Serpstat Tools Keyword Research Besides the regular keyword selection, Serpstat offers 8 additional features and metrics: Search suggestions are common keywords Google suggests as you start typing your search query. It helps you find long-tail keywords to expand your keyword list, which makes content on your pages look more natural and helps you avoid keyword stuffing. Search questions are search suggestions in interrogative form. These questions may help you find a lot of content ideas (blog posts, FAQ pages, Q&A, infographics). Related keywords are LSI keywords that also help you to expand your keyword list and optimize a single page for multiple keywords. Keyword intent metric shows which special elements (maps, shopping, answers, listings) are shown for your keyword in SERP. This feature helps you understand the intent of your keywords (is it transactional, navigational, or informational). You can also filter results by the type of special element included. It’s also a useful feature when it comes to Local SEO. Keyword difficulty metric shows how hard it would be to rank in top-10 for the desired keyword. This one helps you to understand if the keyword is worth spending time and resources. If the KD is higher than 60%, it may take too long to get in the top for this keyword, so you have to think twice before embarking on optimization. This feature is helpful for planning and building strategies. Keyword clustering feature helps you make sense of a large keyword list. It groups your keywords by meaning in a matter of minutes. » Read More
Like to keep reading?
This article first appeared on cloudways.com. If you'd like to keep reading, follow the white rabbit.