The 20 Best B2B Landing Page Examples of 2020
B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.) But great B2B landing pages do exist. And the most successful examples aren’t just pretty to look at—they also nail three super important principles. They… Create an engaging experience that makes prospects acutely aware of the problem you solve. Promote your offer clearly and simply. Cleverly lead visitors through consideration, towards conversion. To help you better understand what goes into a high-converting B2B landing page, we’ve strapped on our marketing goggles and done a deep dive into 20 of the best examples we could find in 2020. Scroll through to see how these businesses are getting more leads with their pages, learn from their best marketing tactics, and find some inspiration for your next campaign. 20 B2B Landing Page Examples in 2020 ActiveCampaign Shopify B2B Quotes MediaValet Thinkific HubSpot Salesforce Impraise Outback Team Building & Training Zoho Divante Resource Guru Slack Intercom Blink GCC Facilities Management Salesflare Singular Vivonet Kiosk Unbounce 1. ActiveCampaign Landing page example from ActiveCampaign. Click to see the whole thing. Best practice to steal: Solve the problem your visitors care about most When someone clicks through to your landing page, you usually have less than 15 seconds to capture their attention and show ‘em that they’re in the right place. This is especially true in the B2B world because decision-makers are trying to solve a specific business problem. Take this example from ActiveCampaign. They aren’t just targeting visitors who are searching for any old email marketing platform. They’re targeting visitors who care deeply about personalization and segmentation. If this is you, then you’ll breathe a sigh of relief when you read the headline of the page: “Put the right emails in front of the right people.” Notice how the focus of the headline isn’t on the platform or any specific features that ActiveCampaign has to offer. It’s focused on the visitor and the goal they’re trying to accomplish. That’s customer-centric marketing in action, and hot damn—it’s a beautiful thing to see. 2. Shopify Landing page example from Shopify. Click to see the whole thing. Best practice to steal: Make the first step as easy as possible When qualifying B2B leads, it can be tempting to ask them every possible question your sales team could possibly want to know about. “What’s your name? What’s your phone number? How big is your company? How old were you when you stopped wetting the bed?” It’s enough to make anyone want to click away. (And not just because I wet the bed until the third grade.) This example from Shopify proves that sometimes less is more. Rather than scare people away with a big ol’ form of questions on the landing page, » Read More
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