SEO Affiliate Marketing Mistakes that Online Marketers Make and How to Avoid Them
Reading Time: 7 minutes The world of SEO is replete with opportunities and challenges. Read on to learn some common SEO affiliate marketing mistakes and what you can do to avoid them. One thing that any affiliate marketer would love is online traffic pouring down on their website. Every minor rise in the number of visitors uplifts the spirits. Leveraging social media platforms, like Twitter and Facebook, and using email marketing are some very crucial strategies you as an affiliate marketer should employ to bring traffic to your website. You need to develop a thorough SEO strategy to win in the affiliate marketing landscape. Not convinced? Here are some stats to kick off: A whopping 93% of online experiences begin with a search. (Source: Search Engine Journal). In just one second, there are 69,973 searches made on Google. (Source: Internet Live Stats). 75% of users will not even go to the second page on Google. (Source: HubSpot). Google’s first organic result gets clicked 33 percent of times. (Source: Search Engine Watch). 40% of the people are using search only on smartphone. (Source: Think with Google). Reading these stats, there should be no doubt regarding the importance of SEO. However, many affiliate marketers are still confused about SEO for promoting their products and services. Affiliate marketing and SEO can be a deadly combination. Mastering SEO can help you succeed in the affiliate marketing game. However, it requires a lot of efforts and practice. As an affiliate marketer, you surely need to leverage the power of search. Let’s take a look at some common mistakes that affiliate marketers make when it comes to Search Engine Optimization: SEO Affiliate Marketing Mistake #1: Taking a Keyword-Focused Approach As Opposed to Solution-Focused For Google, one of the top factors for ranking websites is ‘user-experience’. The value of any web page is defined by whether a visitor was able to accomplish the task he was there to perform. If that’s not the case with your web page, no matter how many keywords you insert, would not make any difference. Keywords are extremely important. They are words or phrases your users type on search engines. However, you must understand their intent. They do not type these keywords so they can read your generic articles. They want solutions! In the world of affiliate marketing, it’s all about building long-lasting relationships with people by providing value. Here is one example of how a keyword has been smartly used to provide value to searchers: SEO Affiliate Marketing Mistake #2: Not Creating Original Content Many affiliate marketers might ‘mistakenly’ believe that more content would bring better SEO results. They might employ amatuer writers or use some sort of article-spinning software. This type of content provides no real value to the end-user and hence, does not perform well on search engines. In fact, Google penalizes duplicate content. Content is king, more so in the world of SEO. Google would never prefer a website with duplicate content over a website with original content. Read Google’s own blog on the importance of high-quality, original content. SEO Affiliate Marketing Mistake #3: Not Optimizing for Mobile In 2018, 52.2 percent of all of the world’s website traffic was generated through mobile phones. If these trends are any indication, the number of mobile phone users will continue to increase. » Read More
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