Sally Thurer's Critical Design Practice Reaches Beyond What You Can See with your Eyes

It’s quite a task to sum up Sally Thurer’s practice in one sentence. Meandering through different modes of image-making, cultural critique and graphic design, the Brooklyn-Based multihyphenate has ventured into the realms of illustration, art direction, animation, graphic design and is also “the only employee ever to hold the title ‘Head of Experiential Methodology and Critical theory’ at MTV.” With a visual language that features a lot of green slime, “sexy robots”, shiny chrome surfaces, mixed with a hefty dose of CGI, Sally’s critical design practice reaches beyond what we can see with our eyes. “Graphic design is a piece of a much larger puzzle. Culture is what excites me,” Sally tells It’s Nice That. She’s constantly making references to a broad array of cultural materials – from Chris Maggio, Hans Christian Anderson, a book about Tibor Kalman, the classic Chinese cleromancy text I Ching to internet artist Brad Troemel’s popular Instagram account that’s always on the nose when it comes to internet culture and the art world. “I really wanted to be a music video director or a fashion photographer, but making images and websites was something I could do on my own,” Sally says. “For a while, I had a popular website about Björk’s outfits which I would redesign top-to-bottom every couple of months. I was also interested in scanning images out of magazines and removing all the type – excavating them from layouts.” After receiving her MFA from the Yale School of Art, her work has often involved a critique of design forms and cultural systems. She often works with the idea of the counterfeit for instance. “I’ve been running an Instagram account called Bootlegwiki which functions as a casual research project and informal platform for discourse on appropriation and piracy. I love knock-offs and bootlegs,” she says. With regards to an old meme she made in the past, Sally further elaborates on this. Bootlegging luxury brands is a practical way to appropriate these cultural heavyweights that symbolise consumerism, taking advantage of the changing landscape of intellectual property today. URL Out – https://www.itsnicethat.com/articles/sally-thurer-graphic-design-071119Author – www.itsnicethat.comDate – 2019-11-09 00:00:10

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