Putting You in Control: Our Work in Privacy this Year

The year ahead in privacy regulation This is the second year of GDPR in Europe and we invested significantly ahead of its implementation to upgrade our systems and policies, to ensure that we and our partners can comply with its requirements.  In the U.S., we’ve continued to advocate for strong federal privacy legislation and published a regulatory framework drawn from various privacy frameworks around the world and our own experience. We continue to believe this is the best way to provide safeguards to U.S. users, give businesses clear rules of the road, and avoid a patchwork of conflicting requirements and exemptions.  Like many businesses, we’ve been working to comply with the requirements of the California Consumer Privacy Act (CCPA), coming into effect on January 1, 2020. The CCPA will require businesses to disclose how they use people’s data, offer opt-outs of data sales, and give individuals rights around accessing and deleting their data. We’re committed to putting its requirements into practice and have invested in our systems to make necessary changes.  We’ve offered a range of tools for users to access, manage and delete their data like Download your data and Google Account globally for years, so we’re encouraged to see these practices become more widely adopted and codified into law in California. And while we never sell your personal information to anyone, we do let you control how your information is used, including for personalized ads. As we did with GDPR, we’ve made our CCPA data controls and tools available to all users globally, not just in California. Last month, we also introduced Restricted Data Processing, which will allow advertisers, publishers and partners to restrict how data is used on our advertising products, and help them as they work to comply with CCPA. Publisher partners can also easily implement this kind of limited processing for their users globally. Of course, we’ll continue to follow developments around CCPA and ensure we’re taking appropriate steps if new regulatory guidance emerges.  Rather than just talk about privacy, we’ve spent this year building real tools and protections—they’re already available and used by millions of people. I’m proud of all this, but I also know that our work to build the best privacy protections into the products you use is never done. I look forward to sharing even more with you in the coming months. URL Out – https://www.blog.google/technology/safety-security/putting-you-in-control-privacy-2019/Author – www.blog.googleDate – 2019-12-21 05:50:05

Like to keep reading?

This article first appeared on blog.google. If you'd like to keep reading, follow the white rabbit.

View Full Article

Leave a Reply