Pentagram’s Emily Oberman Creates Serif-inspired Identity for an LGBTQIA+ Virtual Space
Fluidity and individuality: they’re now not best characteristics that outline the LGBTQIA neighborhood, but additionally the brand new branding for a start-up that hopes to constitute and supply for this neighborhood with connection and creativity. The multidisciplinary designer and spouse at design studio Pentagram, Emily Oberman, has taken her ingenious cue from the flourish of a serif typeface to create a technique, emblem identification and virtual design for Serif. The platform goals to be a spot the place its participants can percentage and collaborate with different customers throughout other industries and reports, take part in on-line discussions and occasions, and construct skilled, private and artistic networks. Serif holds that, prior to now, LGBTQIA communities basically attached in bodily areas like centres, bars and golf equipment, or depended on apps for intercourse and courting for virtual reports. It sought after to supply one thing new – what it calls an “affinity house”. An very important a part of the logo is acknowledging the lofty historical past of LGBTQIA actions – Serif is mindful it is in a position to be what it’s as a result of those pioneers. Oberman collaborated intently with Serif founder and CEO Brian Tran to broaden the framework and undertaking of the logo. The visible language adopted, centring on a symbol with customized typography that morphs and transforms in fluid shapes: such shapes hope to put across movements of convergence which can be additionally highlighted in messaging that describes Serif as “Made for all people”. » Read More
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