The Power of Social Proofing #Outside

medium.com
3 months ago
The Power of Social Proofing

There are a variety of ways that we can use Social Proofing in our design work and this can range from case studies, testimonials and company logos. However, the focus of David’s presentation was not to tell us how to use Social Proofing in our design work but to explain that there are multiple levels of Social Proofing strength which will impact the effectiveness of this technique. The most basic level of Social Proofing is that we see someone has done something similar to what we want to do already. For example, we see that lots of people have bought an iPhone, it makes sense to us that this should be a good purchase as if it wasn’t 36.4 Million iPhones Worldwide people wouldn’t have bought it. In product design, a basic level of social proofing would be that we see on Instagram that an image have 1000 likes, therefore…

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