Catalog Press is Questioning What a Book Can Be (and Maybe it's Made of Cheese) #Outside

itsnicethat.com
6 months ago
Catalog Press is Questioning What a Book Can Be (and Maybe it's Made of Cheese)

Each of these projects over the years has led the designer to view books as “inherently catalogues,” forming the basis of this project and providing “a jumping off point [which] lets me play with what a book can be,” says Ben. “A stack of napkins? A pile of dollar bills? A pack of American cheese? I can use the idea of the book as a catalogue to explore these wackier ideas while at the same time experimenting with more constrained design moves.” While experimentation and wit can be seen across his entire portfolio, another running theme is his love of materials. “There’s something nice in thinking and designing through a physical process,” he notes on this point. “I feel like decisions come more naturally.” As a result the humour and fascination with Catalog Press by viewers develops from how straightforward it can be. “For example, the primary reason I chose…

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