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Privacy Moment Header_blue.png Sundar Pichai CEO of Google and Alphabet Published Jun 24, 2020 Privacy is at the heart of everything we do, whether it’s keeping Meet video calls secure, protecting you from security threats, or being the first major company to decide not to make general purpose facial recognition commercially available and create clear AI Principles that prohibit use of our tools for surveillance. As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default. Treating your information responsibly We believe that products should keep your information for only as long as it’s useful and helpful to you—whether that’s being able to find your favorite destinations in Maps or getting recommendations for what to watch on YouTube. That’s why last year we introduced auto-delete controls, which give you the choice to have Google automatically and continuously delete your Location History, search, voice and YouTube activity data after 3 months or 18 months. We continue to challenge ourselves to do more with less, and today we’re changing our data retention practices to make auto-delete the default for our core activity settings. Here’s how it works: Starting today, the first time you turn on Location History—which is off by default—your auto-delete option will be set to 18 months by default. Web & App Activity auto-delete will also default to 18 months for new accounts. This means your activity data will be automatically and continuously deleted after 18 months, rather than kept until you choose to delete it. You can always turn these settings off or change your auto-delete option. If you’ve already had Location History and Web & App Activity turned on, we won’t be changing your settings. But we will actively remind you about the auto-delete controls through in-product notifications and emails, so you can choose the auto-delete setting that works for you. As we introduce default retention to more products, we’re guided by the principle that products should keep information only for as long as it’s useful to you. For example, we’re bringing this to YouTube, where auto-delete will be set to 36 months by default if you create a new account or turn on your YouTube History for the first time. This improves upon current industry practice and ensures that YouTube can continue to make relevant entertainment recommendations based on what you’ve watched or listened to in the past—like letting you know if your favorite series has released another season, or when your favorite artist drops a new album. Current users can still choose the 3 or 18 months auto-delete option. Default retention periods will not apply to other products like Gmail, Drive and Photos, which are designed to safely store your personal content. As always, we don’t sell your information to anyone, and we don’t use information in apps where you primarily store personal content—such as Gmail, Drive, Calendar and Photos—for advertising purposes, period. Control on your terms Privacy is personal, which is why we’re always working to give you control on your terms—whether that’s helping you manage your settings with proactive tools in your Google Account, » Read More
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