Are these OTT Brand Guidelines as Ridiculous as They Seem? #Outside

creativebloq.com
4 months ago
Are these OTT Brand Guidelines as Ridiculous as They Seem?

Creating a successful brand involves more work than just coming up with a snazzy logo or a memorable slogan then calling it a day. It’s all about communicating the essence of the company at every touchpoint as effectively as possible. Big companies put a lot of time and effort into this, just check out some of the meticulous design style guides behind some of the most famous brands. However giant companies can also be guilty of over-egging their brand guidelines as well. Some great examples of these over the top and frankly bonkers design specifications were recently shared on Twitter by software engineer Kat Michaela. These include notes on the gravitational pull of the Pepsi logo, advice that the Netflix logo isn’t to be bitten or digested, and the bizarre claim that the Twitter logo isn’t a bird. You couldn’t make it up. one of my favorite things is checking…

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