NEW gorgeous pre-built websites! Check out Be Theme’s 450+ gallery webflow.com3 years ago in #UX Love61’s-450-gallery.jpg User experience is the crux of product design, whether the product is a website, mobile app, or something else. While it should be obvious that UX is essential to product design, some UX designers still have a lot of misconceptions about it. But the fact is that if your UX design clicks with your target audience, your product prospers and grows. If not, better luck next time. 5 tips for effective UX design This guide covers the fundamentals of getting the UX design process right on a conceptual level. These tips will help you figure out how to become a better UX designer. 1. Don’t reinvent the wheel UX design is all about engagement. As such, engagement is one of the most important elements in app development. But UX designers often fall victim to a mentality of reinventing the wheel, or trying to fix what isn’t broken.  There’s a reason most websites and mobile apps are structured the way they are — it works. Why? Because users are used to it. That’s the psychology of perpetuated habit. Users don’t always like change. They’re used to the conventional mode of presentation and don’t like adapting to something different all that much. Usually, this desire to reinvent the wheel manifests itself in needlessly unorthodox layouts, odd color schemes, off-putting fonts in the wrong places, and confusing navigation patterns. The intention is to differentiate one product from the rest. However, this approach hurts engagement and, instead of differentiating, scares off those you wanted to attract and engage. That’s why it’s better to use tried and tested layouts throughout a product with minor tweaks to fit your particular goals (like call-to-action spots or “you might also be interested in” teasers). This approach instantly makes users familiar with your platform and lets them use it without getting annoyed by unfamiliar layouts. For example, there’s no reason to relocate a navigation bar from the top of the page to the bottom or change how users proceed in a mobile application. Sticking to tried and tested patterns saves your energy for those instances where design innovation really matters, such as landing pages and onboarding sequences. 2. Keep it simple and practice responsive design The other major problem that often happens in the UX design process is when things are too complicated for their own good. The familiar patterns are there (unlike when designers try to reinvent the wheel), but these patterns are just too much, and because of that, the design doesn’t work. “Too much” is an instant user experience turn-off. When the user gets to a page that is literally jam-packed with elements and distracting typography, the end result is the user bouncing off elsewhere, which is the opposite of what you want. Because of that, it’s better to keep things user-friendly. Your goal is to keep the user’s focus on getting what they need on your website. Don’t distract them from their goal, and you’ll achieve yours. Here’s what it looks like when a UX designer keeps design simple in practical terms: Each page has a single definitive purpose. For example, the checkout page contains only what is required for the checkout process. The contact page contains just contact details and/or a form — not tips on personal-grooming habits. The purpose of every page and each component on it is instantly understandable by the user, without explanation. For example, the user interface has navigational elements on the page that are visually distinct (more on that later). Any additional but inessential information goes to the bottom of the page. For example, the additional blogroll at…

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