Kenny Brandenberger’s Fluid Typographic Design is Made with Machine-like Precision

Slithering, spinning and finely textured, the moving typography of Lausanne-based Kenny Brandenberger interlocks with machinic precision. The multidisciplinary designer, whose recent clients include Dropbox and Asics, was initially intimidated by the techniques needed to do motion design. “I have been giving up on After Effects and Cinema4D for years. It took a lot of time and practice to pass through this steep learning curve and start using and loving those softwares,” Kenny tells It’s Nice That. Now, he seems like he’s in his element. “Graphic design to me is the most powerful tool to express ideas and feelings. In a few seconds, people get the idea. I have always been fascinated by how fast people tend to empathise with a visual,” he says. After graduating with a graphic design degree in 2014, he took a while to settle into motion design, having stints doing UX design, advertising, art direction and branding before settling into his niche. Switching to a digital agency doing UI, prototyping and design workshops, Kenny started using animation to prototype designs, initially using simple techniques on simple posters. “I discovered a passion for moving things,” he says. “I have always been fascinated by typographic Swiss posters of the 60s and 70s. Some of them look like they were designed for motion, but they just didn’t have the tools to make them move,” Kenny says about his inspiration, referring to the International Typographic Style that emphasises clarity for international communication, which is still embraced by the design community today. “I wanted to reproduce this same bold style and add a 21st century layer: motion.” URL Out – https://www.itsnicethat.com/articles/kenny-brandenberger-graphic-design-311019Author – www.itsnicethat.comDate – 2019-10-31 19:39:41

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