Introducing 15 Best New Portfolios, October 2019

Every month we publish this roundup of the best new portfolios launched by agencies, freelance designers, and other creative professionals. All the signs are that web design is entering a phase of exuberance, with clashing colors, rapidly changing graphics, and dense layouts replacing the minimalism that’s dominated digital design for the last decade. Portfolios are beginning to adopt this maximalist approach, but never fear, for those who aren’t quote ready for full-on retina burn on a Monday in late October, we’ve included a few beautifully minimal sites for you to enjoy.   Hello Monday Hello Monday’s site is utterly charming, with a delightful animation that I could watch for hours. The work section of the site is a masonry-style vertical grid, which is less easy to browse than you would expect, thanks to the number of projects. The best parts of this site are the little details: I love that they tell you how many days it is until Monday, and the way that hamburger menu slips away as you scroll is super-slick.   Bold Bold’s portfolio is about sending a powerful message. It’s the website equivalent of huge shoulder pads, and an enormous, solid gold smartphone. The way the border expands from the featured images, giving you the sense of zooming into the project is inspired. It helps to have huge-name clients as social proof, but this site is excellent at inspiring confidence in the designers behind it.   Analog is Heavy Analog is Heavy is a creative photography practice that works with design studios to hone brand messages with high-quality product photography. Its approach to a portfolio is a vertically aligned grid of images, and that’s it. Targeting design agencies means that they’re speaking to an audience of visually educated professionals, giving Analog is Heavy the freedom to let its work sell itself.   Athletics Another big agency, with a client list to kill for, Athletics jumps right into fullscreen video case studies of its work for clients like IBM. One trend with many of these portfolios is that work is cherry-picked to be showcased and then less-exciting work is linked to below the initial presentation. In Athletics’ case this means an interesting grid of lower-profile, but equally exciting work.   Brittany Chiang Brittany Chiang builds things for the web. How’s that for a no-nonsense approach? This great little site feels very app-orientated thanks to the dark-mode color palette and the monospaced typeface. Its a single-pager, which are increasingly rare these days, and the simplicity of it works really well. Brittany has out UXed plenty of dedicated UX designers, by being true to herself.   Shohei Takenaka As the web drifts towards maximalism, it’s great that there are still calm, simple, minimalist masterpieces to admire. Shohei Takenaka’s site is beautiful, with restraint, attention to detail, and ample whitespace. The subtle underlines on the menu text, and the images protruding into the white space to encourage scrolling, as well as the way the color bands are grouped when you scroll, are all perfect examples of clever UI design.   Aristide Benoist Aristide Benoist’s portfolio features some beautiful typography. It’s great to see a developer take an interest in the finer points of design. The all-caps sans-serif text is a little too much to cope with in large amounts, but here it works just fine. My favourite part of the site is the transition from thumbnail to case study. Hover over the list of projects and a little flag-like ribbon will appear, click on it and it expands into a full project image, delightful!   WTF Studio WTF Studio’s portfolio…

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