How to Create Catchy Flat Illustration: Tips and Tricks

How to Create Catchy Flat Illustration: Tips and Tricks

Whatever is the direction digital artists choose for their professional realization, one of the crucial and hardest challenges is finding own creative style. Today we are discussing this theme with Tubik graphic designer and illustrator Yaroslava Yatsuba, experienced in both traditional and digital art. She is keen to share some useful tips and practices helping designers to find and keep their own style in business and theme flat illustrations for various purposes. Let’s consider what graphic designers could do so that not to sink in the variety of styles and catch their own golden fish fulfilling professional goals. What Is Flat Design? Let’s start with the terminology. Today, the term «flat design» is applied to graphics for numerous purposes and tasks which have common stylistic features. Flat design is the direction that found its broad and diverse expression on digital art and is famous for the minimalistic and concise use of visual expressive means. Nowadays the term is widely used as the opposite of «rich design» due to harmonic simplicity taken as the basis of this design approach. The most prominent feature which actually has inspired the name of this direction is applying flat 2-dimensional visual details as the opposite to highly realistic and detailed skeuomorphic images. Flat design has been developing for the last couple of years covering more and more fields of graphic design still finding the broadest and most diverse application in the sphere of digital design for web and mobile interfaces. This design approach is found as the style favorable for enhancing usability and visual harmony of user interfaces. Obviously, flat design hasn’t appeared out of thin air. Its roots are usually set in Swiss style which historians of the design sphere find its direct ancestor. Swiss style, also known as International Typographic Style or shorter International Style, is the direction which appeared and got its dose of criticism in the 1920s and later won its bright expression in graphic design in Switzerland of 1940-50s fairly becoming the solid foundation of graphic design of mid 20th century around the world. Although this style got a variety of expressions in the sphere of visual design for print, like posters, stamps, postcards, book covers, magazines, etc., it significantly broadened its horizons with the era of digital design, especially in the domain of design for user interfaces. Websites and mobile applications going through the dynamic development of creative search opened the amazing and fruitful perspective for this minimalist and functional approach to design solutions. The style got the name «flat design» (or flat graphic design) which became instantly popular and started a new direction in graphic design daring skeuomorphism and «rich design» and supported with new challenges opened by the field of interaction design. The variety of design directions available and progressing these days engages flat design illustration as a flexible and artistic approach successfully winning its own place. Read more about flat design, it’s history and benefits in our earlier article. How to make flat illustrations original and add personal style to them Today, many designers try their creativity in flat illustration. To avoid getting lost in the great and increasing variety of artworks, it’s vital to work out your own presentation and manner. It gets a bit more difficult in flat which is rather limited in expressive means and volumes than other styles. Yet, difficult doesn’t mean impossible. Here are the tips for creating flat illustrations from Tubik graphic designer Yaroslava Yatsuba which she got from her everyday practice.  » Read More

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