How to Track Link Clicks and Button Clicks in WordPress (Easy Way)

www.wpbeginner.com wpbeginner.com2 years ago in#Dev Love59

Do you want to track link clicks and button clicks in WordPress? Tracking link and button clicks helps you uncover how users interact with your website. You can use the insights to improve your website and plan your strategy accordingly. In this guide, we’ll show you how to easily track link clicks and button clicks in WordPress. Why You Should Track Link and Button Clicks in WordPress? Links and buttons are two of the most common ways users interact with any website on the internet. These are also the elements that lead website visitors to make purchases, sign up, and convert into a customer. Tracking how your users interact with different elements on your website helps you learn what’s working on your website. More importantly, it helps you learn what’s not working and needs improvement. For instance, If users are not clicking on the add to cart button in your online store, then you can investigate what’s stopping them from doing so. Another great example is your affiliate links. You can track which links your users click more often than others. These insights can help you make data-driven decisions for the success of your business. Having said that, let’s take a look at how you can easily track links and button clicks in WordPress. We have broken down this guide into the following sections, so you can easily follow along. Tracking Link and Button Clicks in WordPress Using MonsterInsights The best tool to collect marketing data on your website is Google Analytics. However, despite Google’s best efforts many beginners and even experienced marketers find it a bit intimidating. This is where MonsterInsights comes in. It is the best Google Analytics plugin for WordPress that allows you to properly setup Google Analytics, and make the most out of it. MonsterInsights goes beyond just adding a tracking script in the footer. It adds automatically adds proper event tracking to all links, buttons, cart areas, and more. Most importantly, it also shows you human-readable reports right inside your WordPress dashboard. Note: Our developers built MonsterInsights for WPBeginner content team. We released it as a plugin to help other small business owners. Today, over 2 million websites use the plugin to make data-driven decisions. MonsterInsights has a free version, but you’ll need at least the PRO plan to take full advantage of all the powerful tracking features it offers. Setting up MonsterInsights is super easy. First, you need to install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, go to Insights » Settings page to enter your license key. You can find this information under your account on MonsterInsights website. After verifying your license key, you need to scroll down a little on the settings page and then click on the ‘Launch Setup Wizard’ button. MonsterInsights will launch the set up wizard which will connect your website to Google Analytics. If you need detailed instructions, then see our tutorial on how to install Google Analytics in WordPress which will walk you through the entire setup. MonsterInsights setup wizard automatically sets up all the right settings based on the type of your website. It truly is effortless. Once you have setup MonsterInsights, you can resume this tutorial. Now, that everything is up and running let’s start setting up click tracking. Tracking Affiliate Links in WordPress A lot of web publishers use affiliate marketing to make money online. As an affiliate marketer, you’ll need to learn how your affiliate links are doing. Obviously, you can track your affiliate earnings from third-party…

Like to keep reading?

This article first appeared on wpbeginner.com. If you'd like to keep reading, follow the white rabbit.

View Full Article

Leave a Reply