How to Dual-Optimize Your Website SEO for Google and Pinterest
Reading Time: 6 minutes As a business owner, you probably already know how important Google is for your business. Using the right SEO techniques is crucial if you want your website to show up in Google search. With so much competition in just about every niche under the sun, your website’s SEO strategy is more important than ever. But it doesn’t stop at Google. Nowadays you also need to ensure that your business shows up in Pinterest search as well. Now, you may be thinking,“But my business is in finance/ tech/ economics/ ecommerce (etc), isn’t Pinterest just for crafts and hair styles?” Surprise! You’re wrong! Pinterest is a massive search engine, with 250 million monthly users. 125 million monthly users from the USA alone. There is a topic and audience for just about every possible product you could imagine on Pinterest. Why is Pinterest Important for Your Business? People are actively shopping from Pinterest every single day. When someone pins your product, their audience sees it, which increases its engagement, which then helps it rank higher in search results and be seen by even more people. Pinterest itself has the power to send massive amounts of traffic to your website in little to no time at all. Whereas ranking on Google can take months, ranking on Pinterest can happen the day that you pina product. That is, if you know what you’re doing. If your business / products aren’t on Pinterest yet, it’s time to get them there. Trust me, you can not afford to miss out on this incredible, free marketing tool. In this post I will show you exactly how to dual-optimize your website for both Google and Pinterest SEO. How to Dual-Optimize Your Website Dual-Optimizing means that you set your website up with both traditional SEO and Pinterest SEO. Let’s talk traditional SEO first. Here are the basics you should implement to every one of your pages and blog posts. 5 SEO Tips to Make Your Website Rank on Google 1. Keyword Research Doing keyword research before writing any blog post is mission critical. Writing an good article takes a good amount of time and effort. Researching what words people are using when searching for your topic and then writing with those words ensures that your efforts aren’t wasted. This is what keyword research is. When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword. Keyword phrases are super important to your SEO plan because they help your audience find you. If you use the phrases that people are using in their searches, your website is more likely to show up in their search results. Tip: Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site. There are a number of ways to find keywords, but the easiest way is to use the Google Keyword Planner tool, which is free. This tool will show you how many people are searching for your topic, and the level of competition you are up against to rank for it. Use this information to choose the keywords for your blog posts (and your Pinterest marketing too, » Read More
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