How to Choose a Font for a Project

I recently received an email from a designer called Jared. He went through the typography lessons that I offer as part of the free course and he was very grateful for them. He said he learned a lot but also had one important question: how do I go about choosing a font for my project? He told me that he works for a design agency and choosing fonts for websites they work on is something he does all the time. It’s also something that frustrates him a lot since he never studied design and typography, so he mostly does it by his “gut feeling”. That, or he copies a font from a website he likes. He’s aware of his limitations when it comes to making original font choices and his frustration grows every day. And he’s not alone. Since I launched my free web typography course in 2017, I tend to receive a couple of similar emails every month. I wrote about choosing fonts more in details in my web typography book and I also explained my process with a concrete example. But not everyone buys the book so I decided to explain my process again, with another example—a new personal project I recently started working on. UX Buddy UX Buddy will be a course for UX and product designers that are looking to take the next steps in their careers. I had to switch a lot of jobs before I found the one that aligns with what I want to do and what I get to do. So I want to share my experience and help guide designers with less experience towards finding a better UX job. I work for GitLab where we assign a UX buddy to newly-joined designers to help them get started. The first few months are overwhelming for new designers so UX buddies help out by guiding them, explaining how stuff works and encouraging them to do certain things. With this course, I want to do the same for the designers that got stuck in their UX career. But instead of being their buddy only after they join a company, I want to help out with everything that comes before that—finding good UX companies, writing case studies, interviewing, support etc. The finished website for UX Buddy (Source) So this is where the idea for UX Buddy came from and what its goals are. These are really good starting points for defining the branding. Because the course revolves around my experience as a job seeker, and also as an interviewer in the hiring process, I wanted the branding to reflect my personality. I wanted it to be minimalistic but not sterile. Warm but not unprofessional. To the point instead of beating around the bush.I then did a two-day design sprint to come up with the value proposition of the course and some content for the website. The goal was to present the course on a single web page. What I came up with was: Get a better UX job for the title of the page, and: This course is not just about creating your UX portfolio, it’s about you getting an awesome UX job where you’ll do the best work of your life. for the value proposition. This was great and more than enough to start working on the website and, with it, choosing the font. Choosing the font Ok, now how do we go about actually choosing a font for our project? In my web typography book, I recommend seven things to consider, the key three are the following: The goal of the website and…

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