Good User Experience Without Big Budget or In-House UX Team? Yes, It’s Possible!
Reading Time: 7 minutes There’s a lot to think about when you’re running a website. Design, content, SEO, and conversation rates all matter. But if your site’s user experience (UX) is no good, you’re turning away willing customers. The good news is that better UX doesn’t have to come from consultants or new hires. In fact, with a bit of empathy, anyone can take steps towards improving their site’s UX. This article, drawing from the ‘UX For Everyone Blueprint’, explains how. There’s a special Cloudways-only offer at the end too, so get reading! The Big Difference Between Good and Bad UX Imagine getting on your bike and setting off on this path – and this is where you end up. Not fun, is it? This is a really bad real-life user experience. This user is having a really rubbish experience. They want to get somewhere, and they thought they could when they started the journey, but it turns out that they can’t. As comical as it seems, it’s really not fun for them: they’ve wasted their time, and they’re definitely never coming back. This bad experience didn’t just happen. Someone designed and built a bike path that mostly works well. Then somebody designed and built a wall, which definitely works very well. These designers and builders weren’t thinking about the people who would use their creations. Compare it with this experience: Using this path means having a great experience. We know exactly where to go and what to expect. We can see what’s ahead and control where we’re going and on top of that, we have great emotions and beauty. Given the choice, you would go on this second path. And the same thing happens on the web. A bad experience sends your users away. The experience that you offer to the human beings who land on your site will either make them want to come back or immediately exit, never to return. A possible web equivalent of the first path could be this: If you try to buy something from Arngren, you will soon find yourself in a cyber blind alley. The only way out is back, or closing the window. On the other hand, the web equivalent of the second cycling path is this one: As with the second bike path, you can see where you want to go and how to get there. You have agency, clarity, and possibly even a positive feeling. When we deliberately lead with UX, we make sure that we treat the humans that use our products well. We make them happy. When we ignore UX, we run the risk of having them crash against a wall, and never coming back. The Crucial Ingredient of UX: Empathy The main ingredient at the heart of good UX is empathy. Putting ourselves in our user’s shoes and leading them towards their desired goal. And that has to be their goal, not yours. Putting people’s needs before your business’s needs is often where success lies. “If you help enough people get what they want, you will get what you want”. Zig Ziglar ‘Users’, in fact, are people looking for a solution to their problems. They’re not just a number in Google Analytics or an excuse to wow the world with your imagination and technical skills. » Read More
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