Developing a Website Redesign Strategy for 2020
Looking to re-design your business’ website, are ya? You’re not alone. As the internet grows older and older, so too do the websites that populate its vast expanses of digital square-footage. It’s becoming more important now than ever before to develop an effective website redesign strategy so that your business can stay ahead of the curve. In this article, I’m going to be talking about 10 things you should do to develop a future-proof web re-design strategy. When I say “future-proof”, what I really mean is making sure that your website won’t need another re-design for at least a good 3-5 years. It’s of course inevitable that change must happen – it’s the only true facilitator of growth, so to claim that something is completely future-proof would be foolish. So, a word of warning – even though we’re going to work together to create a comprehensive, actionable website re-design plan, it won’t be 100% future-proof. So let’s jump right into 10 things you can do to develop an effective website re-design strategy for 2020. Courtesy of Spinutech 1. Define your current KPI’s (key performance indicators), and record your metrics from the past 1-2 years. Before you can even THINK about re-designing your business’ website, it is absolutely imperative that you create a list of important KPI’s for your business that you need to record on your new website. Why? Because what’s the point of an evolutionary design if you’re not even sure how effective the evolution process is? After all, that’s how humans ended up with tailbones and the third eyelid – so, let’s not make the same mistake with your website. You will want to create a spreadsheet list with all of your most important KPI’s and the data for each one from the past several months or years. Some examples of KPI’s that are generally considered important across multiple industries are: Number of visitors/visits/unique visits on your website What pages are being visited the most often, and what your visitors are doing on those pages (you can use a heat map tool to discover this information) Your bounce rate (what percentage of traffic is landing on your website for only a few insignificant moments and then “bouncing” off of the page) Number of leads being generated through a contact form on your website Number of online orders being processed through your website each day, week, or month Where your traffic is coming from (traffic sources/referral websites), and what devices your traffic is viewing your content on Of course, these are just a few metrics. Some of these might be important to your particular business, and some might not. Maybe your most important KPI isn’t even on this list! That is fine – but whatever you do, take an audit of your KPI’s and write them down. Courtesy of Giphy 2. Determine the “why” behind your decision to re-design your website and make it known. A lot of people misunderstand the “why” when it comes to website re-designs for small to medium sized businesses, and even more so for larger scale businesses and corporations. You see, what most people interpret as a superficial need to “stay on the cutting edge of tech” or to “keep up with the Joneses” is actually an attempt to solve a common issue: Keep users happy for longer. Depending on your type of website and business, the amount of time a user spends on your website is directly relative to the quality of content offered on it, and how useful it is to them. By offering more high-value content, you…
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