Dear Ueno: What's your Design Process Like?
Speaking of concepts, now that the foundation is set: it’s sketching time. The more ideas the better, the more outlandish the better. Let’s get weird: this is the time to not have constraints, and to dream big. (Constraints are critical, but they come later.) Eventually, as we work closely with the client, a couple of concepts emerge as the ones we take forward to explore. Some common deliverables: User story vignettes (product) In product-oriented projects, our stacks full of sketches start to coalesce into some big ideas. We take those ideas, give them a clear name, design some key screens, and write a brief user story associated with it. Often two or three of the strongest concepts will then graduate to what we call user story vignettes — prototypes close enough to the real thing to give us a strong sense of the concept’s core potential. In these prototypes, built in InVision, Principle, or Framer, we only pay attention to the most important flows, since our goal here is the core potential, not the edge cases. Moodboards (brand) For brand projects, our concepts usually manifest in a massive artboard of ideas. Its purpose is to visually explore and set the mood of the forthcoming web site, product UI, out-of-home campaign, business card, tote bag, or whatever it may be, showing a collection of UI elements: general typography, text link styles, form fields, button states as well as photography and color palette. It’s fairly informal and allows for experimentation. The goal is to lead to a visual vocabulary that enforces the upcoming brand exploration. It’s full of sketches and nascent ideas, and is critical on aligning on aesthetics and visual styles. URL Out – https://loremipsum.ueno.co/dear-ueno-whats-your-design-process-ee28e8e3dbfcAuthor – loremipsum.ueno.coDate – 2019-10-18 18:33:14
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