Choosing a Good Color Scheme for your Website
Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable. Georgia O’Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore. Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it’s hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website. The Psychology Behind Color Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood. It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture. However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with: Black: Evil White: Purity Red: Love Blue: Calm Green: Envy Purple: Wealth These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time. For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite. There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage. How Do Companies Utilize Color Today? As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences. To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs. Red – When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance…
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