How to Achieve 2,500% Revenue Growth: 5 Lessons from Paddle’s Ed Fry #Business

intercom.com
4 months ago
How to Achieve 2,500% Revenue Growth: 5 Lessons from Paddle’s Ed Fry

When you think about runaway business models – the kinds MBA students study in class as they dream up the next big winner – it’s tempting to reduce their success to a few simple factors.These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. And they’re really, really good at selling.But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. That kind of growth? It requires thinking at a different scale.As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated…

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