How Kickstarter Built an Independent Publication Focused on Creativity #Business

medium.com
5 months ago
How Kickstarter Built an Independent Publication Focused on Creativity

The Creative Independent archive page The Creative Independent started by publishing a single story each weekday. Now more than one story might go up in a day, but they still keep their mandate simple: each weekday, at least one piece about creating is added to the site, and you can get it delivered right to your inbox. Before TCI launched, Stosuy said they weren’t buying into the “hype cycle,” as in he didn’t want to talk to someone just because they had a new album coming out. He wanted to take unorthodox entry points into talking about their creative process and careers as a whole. Making such bold decisions about when and what to publish is enabled by Kickstarter funding, which allows TCI to survive ad-free. Most of the site’s traffic in September 2019 was direct (39.6%) or from search (31.1%), and 86.6% of TCI’s referrals come from kickstarter.com. TCI’s…

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