Forget the Tech Bubble. Craft Coffee is the Next Boom Industry #Business

fastcompany.com
3 months ago
Forget the Tech Bubble. Craft Coffee is the Next Boom Industry

There was a time, just a few decades ago, when coffee was a simple affair. You’d wake up, mosey over to a diner or coffee shop, and drink whatever coffee they had brewed in their industrial-size pot. But those days are long gone. If you stop by a cafe today, your barista will pelt you with a stream of complex, existential questions: Do you want a single-origin brew from Guatemala with a tart palate? Or a blend with a sweet and smooth finish from an artisanal roaster based Topeka, Kansas? Or maybe you want to spring for $16 cup sourced from Yemen?Welcome to the world of third wave coffee. Over the last 15 years, craft coffee startups like Blue Bottle, Ritual, Verve, Stumpton, La Colombe, and Intelligensia have burst onto the scene with coffee that was more sophisticated—and expensive—than anything that had ever come before. It’s often described as ‘third wave’…

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