Anna Ginsburg on the Mental Impact of a Gruelling Creative Process, and her Mission to Rebalance

Across the various mediums of creativity a person can get involved in, animation has always struck me as one that is seemingly magical yet the one I would fully avoid. In offering the rare opportunity to combine narrative, technical ability and illustrative skill – and move – it’s the creative jackpot. But, you can only reap these benefits if you’re willing to spend hour upon hour crafting your ability, staring at a screen and not talking to anyone. It’s a medium which forces you into your own head too, and as Anna Ginsburg puts it: “It’s a double-edged sword of pure satisfaction when it works,” but otherwise, “it’s just really sadistic.” Over the past few years Anna’s personal work has demonstrated animated documentary’s capability to convey feelings and democratise subjects. These films are where Anna puts into motion her belief that “animated documentary is a very powerful genre for visualising the internal, emotional and intimate subjects”. And, after the work is finished, the medium makes no room for judgement in an audience, hiding subjects with “drawing as a protective mask,” she says. “With animation there’s an accessibility to it that documentary doesn’t have.” Animation’s accessibility is what hooked Anna in, as a foundation student on the product and spatial design section of the course. Set on becoming an architect, and receiving unconditional offers from everywhere she wanted to go, a tutor offered her the opportunity to try the only thing she hadn’t: animation. “It was so unlike me because I was such a diligent boffin,” she recalls now, “he was essentially like ‘it doesn’t matter if you fail’, which was so liberating.” Anna made a “really emo, mad crude, technically so shit, cut-out animation, with an awful tripod on iMovie”. The result, for the first time in her life, was a eureka moment as soon as she hit play. “A feeling of ‘this is 100% what I want to do’,” she says. “I’d always loved painting, I’d always loved sculpture, I’d always loved fine art stuff, but it didn’t feel accessible to general people. I felt like I could communicate something… I sacked off architecture.” URL Out – – www.itsnicethat.comDate – 2019-10-10 13:51:17

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