5 Best Ways to Attract Traffic to Your Startup’s Newly Launched Site
Reading Time: 6 minutes They say in this day and age, it’s easier than ever to start a business. Due to the world wide web, you can reach millions all around the globe from day 1. But truth be told, that rarely ever happens. The Internet is becoming a very competitive place, where it’s becoming harder and harder to stand out, especially for new kids around the block. It’s for these people I’ve compiled a list of 5 unconventional ways that will get your startup’s site a steady stream of traffic. 1. Leverage Other Sites During the teething stage, Google is not a friend for many startups. Your website simply does not have any traffic or authority to show up in search engine results. Luckily, there are a couple of ways you could generate traffic without Google. The best possible way to grow your online business is through guest blogging. If you have 0 readers on your site, why write for yourself? Instead, go write a 3,000-word article for someone else. You might argue guest blogging isn’t really unconventional anymore, and you’re absolutely right! Here’s what we did to make it unconventional (and more effective): Every time you write an article, keep track of every outbound link you include. As soon as your guest post goes live, use it as an opportunity to start a professional relationship with the author of the article you link to. Don’t overdo it though, every outbound link should above all provide value to the audience. You’ll often have the choice between different content resources from different authors to link to. Reach out to these authors and go for the one that is most likely to engage in a reciprocal, mutually beneficial relationship. Congratulations, not only do you now have a backlink from a bigger site, you are now on the radar of other authors, who will feel inclined to return the favor and link to you in future articles. If you guest post consistently, over time you’ll be able to publish articles on bigger sites and become an authority within your space. So it’s important to start pitching guest posts as early as possible. Apart from guest posting, you can also leverage authoritative sites such as Quora, Medium or Reddit. Simply create a post or reply to questions relevant to the keyword you want to rank for. This guide on startup customer acquisition channels goes more in-depth on how to achieve success with this tactic. 2. Create Highly Shareable, Interactive Content One of the best ways to attract traffic is by creating content. Ideally, not the average run-of-the-mill content, but shareable, quality content. Unfortunately, creating such content is easier said than done. But contrary to what some people think, producing amazing content, the kind that people will eagerly share, is not guesswork, and it’s certainly not luck. It’s a combination of great storytelling, self-interest (theirs, not yours), and consistency. Instead of writing another blog post, consider creating a piece of interactive content. You could even repurpose previous posts. Here are some of the benefits of using interactive content: Highly shareable More attention-grabbing than static content Better conversion than static conversion pages One particular type that has been proven to be effective are quizzes. Creating a quiz in this day and age isn’t as hard as it used to be. » Read More
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