10 Tips to Improve your Typography Skills

Are you ready to improve your typography and take your game to the next level? Wonder how? Don’t worry, we got you covered! Today we are sharing 10 Tips to Improve Your Typography Skills —the craft of endowing human language with a durable visual form. “When typography is on point, words become images.” Shawn Lukas If you have heard the term typography before but have no idea what it is all about in this article, we will cover that for you. In this article, we will provide you with all the necessary tools and insight you need to improve and perfect yourself at all small and obscure concepts of typography so you can create the best looking website designs. For the uninitiated when you hear typography, you probably think it has something to do with the very complicated specialization, but that’s actually isn’t the case. Actually, every designer uses typography in one way or another when they design creatives. The term typography is the art of designing, selecting, and arranging type to make words readable.  The arrangement of the words involves a good understanding of selecting typefaces, line lengths, point sizes, leading (line spacing), and tracking (letter-spacing) and kerning (adjusting the space between pairs of letters). Type design is a closely related technique, sometimes considered part of typography. Oddly enough, most typographers do not design typefaces, and a lot of them do not even consider themselves typographers. Typography is also sometimes used as a decorative device, unrelated to communication of information. So in nutshell typography stands for: Style or appearance of text.The art of working with text. Now when you know what exactly this term stands for let’s see how to use typography more effectively in your design projects. You just need to follow our 10 tips to improve your typography skills: Table of content There are plenty of tiny details that, when put together, make for great typography design. Some of them are obscure other overlooked, but they are all critical for creating the “bigger picture.” Context and audience When you start choosing fonts, an essential thing to keep in mind and ask yourself is, “What is the main goal here?”  There are plenty of font choices that will fit a specific need. Each individual font brings its own unique mood to the layout. Whether you choose a friendly, funny, serious, or business-themed font, this solely relies on your end goals and targeted audience. Every single font used has a specific character that conveys a different message to the reader.  Classic fonts are often used to convey a strong personality and are commonly used for the more mature audience, while the more modern fonts have cleaner and neutral look, usually the better choice for the younger audience. If you choose a font that looks too fun, it will look silly for a business website, and users will hesitate to trust the company. Same thing if a product is meant for youngsters, too formal fonts may seem dull. Bold fonts are mainly used for making statements and have the power to immediately capture the attention of the reader, the same way yours was captured with ‘s quote at the beginning of this article. Utilize white space properlyUse of white space. Credit: benbate.com The “whitespace,” also known as “negative space” is the empty space between elements in a composition.  There are two sub-elements that make the “whitespace”:Micro & Macro Whitespace The space between significant elements in a composition is “Macro Whitespace.” It helps in giving the words “room to breathe.” “Micro Whitespace” is the space between smaller elements: between list items, between a caption and…

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